Gannett Plots a Pivot to ‘Angie’s List Strategy’ for Newspapers

USA Today:  Paul Bascobert, who will lead Gannett Media Corp., has developed a strategy that is similar, he said, to the approach taken by Angie’s List and Yelp. Need a plumber, for example? A Gannett publication could help you find one and then earn a fee for helping make that connection.