CBS Interactive Forms Unit to Create Content for Marketers

MediaPost: CBS Interactive has started a new group to create custom-branded content for marketers. The new Studio 61 will be a dedicated in-house team charged with producing custom content running on CBS Interactive platforms — including short- and long-form video, social-media content, infographics and custom data integrations. “As the largest distributor of premium content on the web, we have a definitive view on what kind of information consumers are interested in today and what they will be focused on in the future.”