YouTube, Facebook, Twitter Seek Political Ad Dollars

Financial Times: The U.S. election is 16 months away but presidential candidates are already scrapping for dollars to bulk up their campaign war chests — and social media companies are making a push for a bigger cut of their advertising budgets. Facebook, YouTube and Twitter have built teams to sell political ads to entice people to donate, participate and eventually vote in the run up to the November 2016 election. Three factors are fuelling the push from social sites: they are increasingly a destination for watching video; they are seen as a key way to reach people on mobile devices; and they offer rich data to target potential voters.