Vox Media: We Will Become Time Inc for Digital Generation

Financial Times: Video will be Vox Media’s biggest investment this year,  said CEO Jim Bankoff, when the publisher of websites including The Verge, Racked and SB Nation closed a $46.5 million venture funding round in December. Bankoff said he wanted Vox to become the Time Inc. for the digital generation: a portfolio of brands that could attract big audiences and advertising dollars. The company’s new video push includes partnerships with social media stars. “We have to prepare for a world where we’re competing with HBO as much as with the New York Times,” said creative director Chad Mumm.