Hulu Mulls Adding Option of Ad-Free Subscriptions

Wall Street Journal: Hulu is said to be exploring plans to add an advertising-free option to its service, as the streaming video provider tries to become a stronger rival to Netflix. Such a move would be a significant shift in strategy for Hulu, which up to now has required users to sit through ad breaks during programming, even if they are paying $7.99 a month for its premium subscription service. The ad-free option could launch as early as this fall and be priced at around $12 to $14 a month.