YouTube’s Advertisers Increase 40 Percent in Year

Financial Times: The number of advertisers on YouTube has soared more than 40 percent in the past year, as big brands seek to reach millennial consumers on Google’s video site. On the eve of VidCon, an online video event in Los Angeles, YouTube said advertisers from the top 100 brands, based on a ranking by consultants Interbrand, were spending 60 percent more than last year. Tara Walpert Levy, managing director of agency solutions at Google, said the 10-year-old company had been in “hurry up and wait mode” until it finally saw a “sudden boom in one year.”