Social Times: Ogilvy Public Relations surveyed more than 115 reporters, editors and producers. Among its findings: For news consumption, 35 percent of respondents rely on social media to keep up with the headlines, followed by traditional newspapers (33 percent), news wires (12 percent), broadcast (11 percent) and blogs (5 percent). Some 47 percent view earned media as most influential medium for driving purchasing decisions and business outcomes. The most trusted source of news was traditional media (newspapers, wires, magazines), followed by influencer-driven news, with company-driven news finishing at the bottom.