Digiday: Over the past two years Time Inc., the magazine company, has attempted to position itself as Time Inc., the digital content brand. Core to the push has been video, which Time Inc. has produced in multiple forms. On the web, its video team, now at 60 people, is producing around 200 videos each week across Time’s 25 titles. Time Inc. expects to produce 10,000 videos this year. “We’ve gone headlong into the business understanding that our brand equity allows us to speak to our consumers this way and expose our brands to people who didn’t know we did video.”