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New York Times: Netflix has 5.3 million DVD subscribers, a significant falloff from its peak of about 20 million in 2010. Still, the division continues to churn out hundreds of millions of dollars in profit each year. And behind the scenes, engineers are trying to improve customer service and streamline the labor-intensive process of returning, sorting and shipping millions of DVDs each week. Netflix has managed to maintain a profitable physical DVD operation even as it transforms itself into a global streaming service.