ViacomCBS to Eye Hybrid Approach for Confab VidCon

Bloomberg: This year’s VidCon was reimagined as a rolling series of events — live podcasts, video chats and virtual meet-ups — that stretched from mid-June through September. The events brought in viewers from 80 to 100 countries, encouraging a rethink of what’s possible for next year and beyond. “All events will be hybrid going forward.”