Variety: Younger audiences watch more hours of video on YouTube and other digital outlets than TV — simply because they find it more enjoyable and relevant to their lives, according to a new study. Consumers aged 13-24 spend 11.3 hours weekly watching free online video compared with 8.3 hours for regularly scheduled TV, according to a study by Hunter Qualitative Research commissioned by digital-media firm Defy Media. “Digital video is not as canned — it makes millennials feel better about who they are.”