Spotify Seeks More Joe Rogans in Push for Podcasts

Bloomberg Businessweek: In the past two years, Spotify has spent close to $900 million acquiring podcast production and technology companies. And it’s spent millions more on exclusive rights to shows from celebrities such as Kim Kardashian and TikTok star Addison Rae. Spotify now hosts almost 2 million podcasts, up from 2,500 three years ago, and has more than 600 exclusives.