Comcast in NBCUniversal Content Pact with Twitter

CNBC: Exclusive looks into the Golden Globes, Macy’s Thanksgiving Day Parade and other live NBC events are headed to Twitter. Comcast’s NBCUniversal and Twitter have announced a multi-year global content partnership, in an effort to expand both the media company’s and social media giant’s advertising and audience reach. As part of the partnership, NBCUniversal will bring live, trending content, like scenes from red carpet events and sports highlights, to Twitter.