ViacomCBS Sells Out Ad Time for CBS Super Bowl

CNBC: Ad inventory on the Super Bowl is “virtually” sold out for the Feb. 7 game, according to ViacomCBS. Thirty-second spots on the advertising’s biggest night have been selling for $5.5 million or slightly higher. But ViacomCBS could still let an advertiser on the game if they made a great offer. CBS will broadcast the Super Bowl on Feb. 7.