Verizon is Ready to Get More Personal with Yahoo

Business Insider: Verizon Media is preparing a “mega” product launch in the coming weeks that hopes to tie together its tools and websites and serve up more personalized content, said CEO Guru Gowrappan. A person landing on the Yahoo homepage might be served up a travel guide or swimsuits to buy related to an upcoming vacation they’ve booked. It knows about the trip because the person’s Yahoo Mail account has details of their booking and itinerary.