WPP Inks Global Agency Partnership with TikTok

MediaPost: TikTok has entered a partnership with media holding company WPP that will give its media clients early access to emerging services built by the social platform. The partnership with TikTok gives WPP’s advertisers early access to the social media’s advertising products in development, and includes a partnership on marketing API integrations and formats such as augmented reality. Subvrsive, a WPP company, was one of the first TikTok Effects Partners.