ViacomCBS to Expand Digital Super Bowl Viewing

Digiday: More people are likely to stream this year’s Super Bowl than in past years. For starters, more people will probably watch the game within the confines of their homes. But CBS’s stream of this year’s NFL championship game will also be more widely available. This year people will be able to stream the Super Bowl without a pay-TV subscription through the CBS Sports app on smart TV platforms for the first time.