Reddit Runs a Five-Second Ad During Super Bowl

The Verge: You could have been forgiven for missing Reddit’s Super Bowl ad last night — it was only five seconds long. The ad mostly consisted of a text message that would’ve been pretty difficult to read in the moment, claiming that the company spent its “entire marketing budget on five seconds of airtime.” Said Reddit: “One thing we learned from our communities is that underdogs can accomplish anything when they come together around a common idea.”