Variety: Otter Media, the joint venture between AT&T and the Chernin Group, is about to unveil a new brand for its subscription-based online video services this week: Ellation is going to be the new umbrella company for video services including Crunchyroll, Creativebug and SoompiTV. While work on Ellation has largely been hush-hush over the past couple of months, its goal is said to be to build between 30 and 50 separate niche online video channels appealing to audiences willing to pay for premium content. The unit is being led by former YouTube exec Tom Pickett.