ViacomCBS Helps Streamer Score at Super Bowl

Broadcasting & Cable: ViacomCBS ran 29 house ads during CBS’s broadcast of the Super Bowl, accounting for about 25% of commercial time during the game, according to an analysis by MediaRadar. Of those 29 promos, eight were for Paramount+, or about 30%. Paramount+launches on March 4. It is a super-sized version of CBS All Access, which carried the game.