ViacomCBS Spotlights Streaming of Super Bowl

Ad Age: Super Bowl television ratings took a hit, marking the lowest viewership for the game since 2007. Just 96.4 million total viewers tuned in to CBS’s Sunday night broadcast. However, there’s a silver lining that may signal the future of the game’s broadcast: the record-setting number of viewers who streamed the game. According to Nielsen, this year’s Super Bowl was the first in history to crack 1 billion total streaming minutes.