New York Times Eyes ‘Morning’ for Subscriptions

Digiday: The New York Times’s flagship morning newsletter The Morning hit a milestone in January 2021: over 1 billion unique opens since it launched in May 2020. The newsletter represents a direct and important relationship between the Times and its readers, and a path to converting daily newsletter subscribers into subscribers of the New York Times’s journalism. “Newsletters are a great way to grow a subscription business.”