BuzzFeed Mulls a Future as Digital Shopping Mall

Adweek: BuzzFeed wants to think more like a retailer. Judging that the surge in online shopping is here to stay, the site is investing in creating a more proactive, intent-based shopping experience. “What is the digital version of window shopping? No retailer does that so well. A lot of people love to shop for joy. We’re thinking about how to create an environment conducive to that.”