Hearst’s Cosmo Livestreams Shopping ‘Hauliday’

WWD: For the second “Hauliday” virtual shopping event, livestreaming has been added to make the experience more immersive. Cosmopolitan magazine and Klarna, the payment and shopping platform, launched Hauliday last year for Gen Z and Millennials in the US. This year, the 48-hour event will take place March 1 and 2 and feature exclusive deals across fashion, apparel, footwear and beauty. Macy’s, which is a part owner of Klarna, will stage the livestreaming component from the mezzanine of its Herald Square flagship in Manhattan.