Gannett-McClatchy Ad Offering Shows Potential

Digiday: In combining their local print and digital advertising networks, Gannett and McClatchy aim to compete with the likes of Amazon, Facebook and Google for national advertising dollars. Agency executives see reason to believe the two largest US local newspaper publishers’ sales pitch may be more than a shot in the dark. “This collaborative effort is an interesting option for advertisers seeking contextual, hyperlocal marketing campaigns, to supplement existing display advertising.”