Comcast Finds ‘The Office’ is Big Draw at Peacock

MediaPost: “The Office” is proving to be the biggest driver of paid sign-ups for NBCUniversal’s Peacock streamer, which rolled out nationwide last July. Peacock drew more paid sign-ups around the Jan. 1 introduction of “The Office” than during its nationwide launch in July 2020 — or around any other programming event to date, according to data from subscription analytics firm Antenna. “The rediscovery of this show by new audiences could be driving a longer-term resurgence.”