ViacomCBS: US Audiences Want Pay Streamers

CNBC: The most important slide in ViacomCBS’s Paramount+ presentation was one that suggested it won’t be long before US households subscribe to five or more streaming services. But there’s no certainty households are actually going to sign up for five or more services. If ViacomCBS isn’t right, and families only subscribe to three or four services on average, it may be forced to partner with another media company or look for a buyer.