ViacomCBS Looks to Tap Influence of SpongeBob

Bloomberg: On social media, SpongeBob SquarePants and his undersea friends are mentioned or turned into a meme every five seconds. Now ViacomCBS will find out if that social-media clout can get customers to actually pay for SpongeBob content. The company is releasing a new SpongeBob movie and the first six episodes of a spinoff show on Paramount+, debuting Thursday.