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Bloomberg: ViacomCBS shares hit an all-time high Thursday morning after the launch of its rebranded flagship streaming service Paramount+, the company’s relatively late attempt to prove it can compete with more-established players. The shares were up as much as 2.4% to $72.59, for a fifth-straight daily gain. The stock has soared more than 90% so far this year. Paramount+ offers a deep library of entertainment, tapping into brands such as Nickelodeon, MTV and Comedy Central, along with live sports and news.