Time Inc’s People Is ‘Coca-Cola of Media Brands’

Mr Magazine: People magazine recently upsized its logo and now has the largest on the newsstands. “People is the Coca-Cola and the Superman of media brands,” explained People editorial director Jess Cagle. “So, to make [the logo] bigger and more noticeable seemed to make sense to me. It’s so recognizable and people have such an emotional connection to that logo that I just thought let’s make it as big as we can. … Looking at the realities of the business now, I can’t imagine the print product going away in the next 10 years, because frankly too many people want it and it makes too much money.”