MarketWatch: Google co-founders Larry Page and Sergey Brin have announced an entirely new corporate structure for the Internet giant, with a plan for a new umbrella company dubbed Alphabet. Page will serve as CEO for the company, as he does for Google now, and Brin will take on the role of president. “We did a lot of things that seemed crazy at the time,” Page said in a letter explaining the move. “We are still trying to do things other people think are crazy but we are super excited about.”