WWD: Hearst’s digital business is adding to its ranks for its special project. The company is looking for a slate of new hires to work on what it calls a “new multiplatform brand” that spans fashion and beauty to entertainment and food. That brand is linked to a new partnership with Snapchat, sources said. According to the publisher’s Web site, the editorial openings include managing editor, senior fashion editor, beauty editor, health & fitness editor.