Bloomberg Pitches Advertisers on News Widget

Digiday: To hear some agencies tell it, hard news is a risky place for advertisers. Yet Bloomberg Media is taking the opposite view, making it easier for advertisers to place their messages amid its newsiest content. To do that, it’s pitching a new product called Trendr, an algorithm-driven news widget that presents the most popular companies in real-time, based on how many stories Bloomberg is publishing on the topic, what’s most popular with readers and the companies’ stock prices.