Hearst: We’re in ‘Exciting Times’ for Publishing

FIPP: Duncan Edwards, CEO of Hearst Magazines International: “The world of digital has changed. Ten years ago, publishers were creating evergreen content and optimising that content for search engines. That was the old model. But because of digital developments, especially around mobile devices and social media, while we still create evergreen content, we’re also creating newsy, up-to-the-minute content and optimising that for social. That’s the big change.”