Adweek: Derek Jeter’s Players Tribune is furthering its push into digital video with the new series, From Somewhere. It will be the 10-month old, Derek Jeter-founded sports site’s first branded series and will be sponsored by PowerAde. In fact, From Somewhere was inspired by Powerade’s “Just a Kid” campaign, featuring Chicago Bulls star Derrick Rose. The series debuts Sept. 2 with WNBA star Taurasi in her hometown of Chino, Calif. A new episode arrives each of the following three Wednesdays.