Business Insider Tests News Site on Social Media

Digiday: Business Insider’s forthcoming general news site, Insider, is still not slated to launch until early 2016, but the brand is already making itself known by distributing itself on social channels. The publisher has assembled a small team under Insider’s newly appointed editor in chief Nicholas Carlson, who was BI’s chief correspondent. They’ve been publishing full articles and short videos straight to Twitter and Facebook.