WPP, Omnicom Agency Deals Face Media ‘Tsunami’

Financial Times: WPP’s Martin Sorrell last week described it as a “tsunami,” trade journal Adweek nicknamed it “Mediapalooza 2015,” and others the Mediapocalypse. This year many of the world’s biggest advertisers have launched reviews of which media agencies they should employ. Highly-prized clients up for grabs include Procter & Gamble, L’Oréal, Citi, and 21st Century Fox. With contracts worth $30 billion annually put out for tender since January, furious competition has broken out among WPP, Omnicom, Publicis, IPG, Dentsu Aegis and Havas.