Study: Print Mag Readers Outnumber Digital 2 to 1

MediaPost: According to a recent study by Mequoda, 69.6% of adult Americans have read an average of 2.91 print magazine issues in the last 30 days. This means that 147 million adults have read an average of 428 million print magazine issues in the last 30 days. And, 36.8% of American adults have read an average of 2.37 digital magazine issues in the last 30 days. This means that 77 million adults have read an average of 184 million digital magazine issues in the last 30 days.