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BBC News: As Rebekah Brooks returns as CEO of Rupert Murdoch’s News UK newspaper group, she faces some tough choices. The outlook for traditional newspapers has looked bleak for some time, with online revenues failing to compensate for declining physical sales. And in the past few years, the online sphere has also seen a structural shift away from individual news websites, to the sharing of news stories via Facebook, Twitter and other social media sites. “I suspect she has been taking a keen interest in digital strategy.”