Report: Mobile Ads to Overtake Newspapers in 2016

ZenithOptimedia: Mobile Internet advertising will overtake newspaper advertising next year, accounting for 12.4% of global ad spending while newspapers account for 11.9%, according to a new forecast from ZenithOptimedia. Mobile Internet will be the third-largest advertising medium, behind television and desktop Internet. Mobile advertising will grow 38% in 2016 to $71 billion, while newspaper advertising will shrink 4% to $68 billion.