The Information: Snapchat’s plans to grow its revenue and build advertiser relationships are running into an interesting conundrum: social media stars. So-called influencers, names like Shaun McBride and Jake Paul, have been signing deals with big consumer and media companies, and creating branded photos and videos on their Snapchat accounts. These personalities are likely pulling in six-figure incomes from Snapchat endorsement deals. And because they strike these deals directly, Snapchat isn’t getting any of the ad revenue.