Bloomberg: Disney has hired two execs, one from Wal-Mart and the other from AOL, to analyze consumers’ shifting TV-watching habits and find ways to profit from them. Cindy Davis, who tracked customer behavior for the world’s largest retailer, will study the viewing of cable’s Disney Channel and ABC, looking for ways to make the experience more personalized. John Frelinghuysen, who served as head of strategy at AOL, will join Disney as EVP, digital media, strategy and business development. He will help the TV networks deliver more short- and long-form programming on digital platforms.