Digiday: Wired so far this year has attracted over 15 big brands to Wired Brand Labs, its nine-person branded content unit, including Porsche, Bank of New York, Marriott and the U.S. Army. Mostly recently, Nokia inked a yearlong deal for #maketechhuman, a multiplatform campaign that included a site on Wired.com, sponsored “Ask Me Anything” threads on the Conde Nast-owned Reddit and even a podcast hosted by The Nerdist’s Matt Mira.