News Corp to Buy Social Video Ad Platform Unruly

MarketWatch: News Corp. said it is buying social video ad platform company Unruly Holdings for 58 million British pounds, or about $90 million, in cash. The deal also includes potential payments of up to 56 million pounds, or about $86 million, if certain performance objectives are achieved. Through its video distribution platform and video-sharing tracking capabilities, Unruly uses historic sharing behavior to predict the potential for video ads to go viral.