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Meredith Builds Own Tech Platform to Connect Ads to Sales

Digiday:  While the typical digital article carries 600 to 800 tags, Meredith digital chief Catherine Levene said, a Meredith article is tagged with upwards of 12,000 words each. This allows brands to track how consumers are clicking, reading, sharing or adding items...

Fortune Media to Put More Content Behind Digital Paywall

MediaPost;  Fortune Media has put its long-form, in-depth stories behind a paywall. In addition, its on-demand video library, proprietary research, exclusive coverage of the business publisher's conferences and analyses of Fortune's franchise lists will be placed...

BuzzFeed Launches Texting Campaign Around Coronavirus

MediaPost:  As new data becomes available about the coronavirus, BuzzFeed is choosing a more immediate way to communicate with its audience. The publisher launched a new coronavirus texting campaign that allows it to send information and answer...

American Media Cuts 23 Digital Staffers at Celeb Magazines

New York Post:  American Media on Friday took an ax to the digital staffers of many of its celebrity titles, including OK!, Us Weekly and In Touch. But Radar Online, a joint venture with Ron Burkle’s private equity company the Yucaipa Cos., was hardest hit, sources...

The Athletic, Home to 430 Sportswriters, Still Unprofitable

Washington Post:  In the four years since it launched, the Athletic has offered lifelines to hundreds of journalists. The Athletic kept hiring, and it now employs around 430 journalists in the United States and the United Kingdom. But it's not yet...



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